[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.retpet.cz\/facebook-je-zahlcen-reklamou\/#Article","mainEntityOfPage":"https:\/\/www.retpet.cz\/facebook-je-zahlcen-reklamou\/","headline":"Facebook je zahlcen reklamou","name":"Facebook je zahlcen reklamou","description":"Prostory pro um\u00edst\u011bn\u00ed reklam na Facebooku dramaticky ubylo. T\u00edm jak firma hled\u00e1 dal\u0161\u00ed mo\u017enosti p\u0159\u00edjmu, do\u0161lo k…","datePublished":"2020-09-11","dateModified":"2023-05-03","author":{"@type":"Person","@id":"https:\/\/www.retpet.cz\/author\/#Person","name":"","url":"https:\/\/www.retpet.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/6f4c870cee2491a38c4099d0d4506a73241091e099e5d57196b9728ac147d91e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6f4c870cee2491a38c4099d0d4506a73241091e099e5d57196b9728ac147d91e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"retpet.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.retpet.cz\/wp-content\/uploads\/img_a292013_w2023_t1504206033.jpg","url":"https:\/\/www.retpet.cz\/wp-content\/uploads\/img_a292013_w2023_t1504206033.jpg","height":0,"width":0},"url":"https:\/\/www.retpet.cz\/facebook-je-zahlcen-reklamou\/","about":["Web"],"wordCount":381,"articleBody":"Prostory pro um\u00edst\u011bn\u00ed reklam na Facebooku dramaticky ubylo. T\u00edm jak firma hled\u00e1 dal\u0161\u00ed mo\u017enosti p\u0159\u00edjmu, do\u0161lo k zv\u00fd\u0161en\u00ed cen za zobrazovan\u00e9 reklamy o \u010dtvrtinu. Nav\u00edc byli nuceni zm\u011bnit reklamn\u00ed form\u00e1t zpr\u00e1v a vide\u00ed.  Co\u017e vedlo v druh\u00e9m \u010dtvrtlet\u00ed k mil\u00e9mu p\u0159ekvapen\u00ed pro investory a ohromili i ve\u0159ejnost. Soci\u00e1ln\u00ed s\u00ed\u0165 uv\u00e1d\u00ed meziro\u010dn\u00ed n\u00e1r\u016fst v \u010dist\u00e9m zisku o 71 procent na 3,9 miliard dolar\u016f. O 54 cent\u016f stouply akcie, jejich\u017e cena je na 1,32 dolaru. Ve snaze udr\u017eet si tuto \u201ev\u00edt\u011bznou vlnu\u201c m\u016f\u017eeme o\u010dek\u00e1vat n\u00e1r\u016fst reklam na Facebooku. Co\u017e povede k r\u016fstu u\u017eivatel\u016f, kte\u0159\u00ed jsou \u010d\u00edm d\u00e1l t\u00edm v\u00edc znechuceni z v\u0161udyp\u0159\u00edtomn\u00e9ho konzumu. Dle posledn\u00edch v\u00fdzkum\u016f sice v\u00edme, \u017ee jen m\u00e1lo lid\u00ed ozna\u010duje vykreslenou reklamu jako obt\u011b\u017euj\u00edc\u00ed na tolik, \u017ee by dan\u00e9ho inzerenta za\u010dali bojkotovat. Analytik agentury FG Forrest Martin Petr\u00e1\u0161ek m\u00e1 jasno dokud bude na Facebooku u\u017eite\u010dn\u00fd obsah pro u\u017eivatele dostate\u010dn\u011b zaj\u00edmav\u00ed nelze p\u0159edpokl\u00e1dat odliv u\u017eivatel\u016f.  Budoucnost je videoreklama Mark Zuckerberg(zakladatel Facebooku) spol\u00e9h\u00e1 na zisk v\u011bt\u0161\u00edho obnosu ze zaveden\u00ed reklamy v chatovac\u00ed aplikaci Messenger. Tuto aplikaci m\u011bs\u00ed\u010dn\u011b vyu\u017e\u00edv\u00e1 p\u0159es 1,2 miliardy u\u017eivatel\u016f. Spole\u010dnosti ji\u017e nast\u00ednila na sv\u00e9m blogu. Jak bude reklamn\u00ed sd\u011blen\u00ed zobrazov\u00e1no. Nem\u011blo by j\u00edt o obt\u011b\u017eov\u00e1n\u00ed reklamou v jednotliv\u00fdch konverzac\u00edch, ale k zobrazen\u00ed bude doch\u00e1zet v domovsk\u00e9m okn\u011b aplikace. Pro u\u017eivatele bude mo\u017enost p\u0159esunout se na webov\u00e9 str\u00e1nky inzerenta, nebo sn\u00edm zah\u00e1jit chatovou konverzaci.  Tento form\u00e1t reklamy byl ji\u017e testov\u00e1n v Thajsku a Austr\u00e1lii. Ohlasy byly sp\u00ed\u0161e negativn\u00ed. Stan Chudnovsk\u00fd produktov\u00fd mana\u017eer Messengeru oponuje t\u00edm, \u017ee ani reklam\u00e1m na zdi u\u017eivatel\u016f, p\u016fvodn\u011b lid\u00e9 p\u0159\u00edli\u0161 neaplaudovali. Za rostouc\u00ed p\u0159\u00edjmy v druh\u00e9m \u010dtvrtlet\u00ed o statn\u011b facebook vd\u011b\u010d\u00ed d\u00edky mobiln\u00ed a video reklamn\u011b. M\u016f\u017eeme hovo\u0159it o nav\u00fd\u0161en\u00ed o 47 procent na 9,3 miliardy dolar\u016f. Celkov\u00fd pod\u00edl inzerce se u\u017e vy\u0161plhal k 87 procent\u016fm v oblasti mobiln\u00ed reklamy.                                                                                                                                                                                                                                                                                                                                                                                         4.7\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Facebook je zahlcen reklamou","item":"https:\/\/www.retpet.cz\/facebook-je-zahlcen-reklamou\/#breadcrumbitem"}]}]