[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.retpet.cz\/google-se-snazi-o-ulehceni-pouziti-jeho-produktu-pro-smb\/#Article","mainEntityOfPage":"https:\/\/www.retpet.cz\/google-se-snazi-o-ulehceni-pouziti-jeho-produktu-pro-smb\/","headline":"Google se sna\u017e\u00ed o uleh\u010den\u00ed pou\u017eit\u00ed jeho produkt\u016f pro SMB","name":"Google se sna\u017e\u00ed o uleh\u010den\u00ed pou\u017eit\u00ed jeho produkt\u016f pro SMB","description":"Google for Small Business je spu\u0161t\u011bn s prost\u0159edky a produktov\u00fdmi doporu\u010den\u00edmi pro men\u0161\u00ed firmy. Google p\u0159edstavil svou…","datePublished":"2020-02-02","dateModified":"2020-02-02","author":{"@type":"Person","@id":"https:\/\/www.retpet.cz\/author\/#Person","name":"","url":"https:\/\/www.retpet.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/6f4c870cee2491a38c4099d0d4506a73241091e099e5d57196b9728ac147d91e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6f4c870cee2491a38c4099d0d4506a73241091e099e5d57196b9728ac147d91e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"retpet.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.retpet.cz\/google-se-snazi-o-ulehceni-pouziti-jeho-produktu-pro-smb\/","wordCount":451,"articleBody":"Google for Small Business je spu\u0161t\u011bn s prost\u0159edky a produktov\u00fdmi doporu\u010den\u00edmi pro men\u0161\u00ed firmy. Google p\u0159edstavil svou novou webovou str\u00e1nku ve \u010dtvrtek s prost\u0159edky, nam\u00ed\u0159en\u00fdmi na pomoc mal\u00fdm firm\u00e1m, kter\u00e9 se sna\u017e\u00ed za\u010d\u00edt pou\u017e\u00edvat Google produkty. Spu\u0161t\u011bn\u00ed je souladn\u011b napl\u00e1nov\u00e1no s mezin\u00e1rodn\u00edm dnem mal\u00fdch firem. Webov\u00e1 str\u00e1nka, Google for Small Business, zahrnuje \u201epersonalizovan\u00e9 pl\u00e1ny\u201c s doporu\u010den\u00fdmi Google produkty na z\u00e1klad\u011b odpov\u011bd\u00ed dan\u00e9 spole\u010dnosti na n\u011bkolik vstupn\u00edch ot\u00e1zek jako nap\u0159\u00edklad jestli je byznys on-line, off-line nebo hybridn\u00ed a jestli zvolil n\u011bjak\u00fd c\u00edl, nap\u0159\u00edklad \u017ee by cht\u011bl b\u00fdt obzvl\u00e1\u0161t\u011b aktivn\u00ed on-line, dos\u00e1hnout na v\u00edce z\u00e1kazn\u00edk\u016f nebo pracovat v\u00edce efektivn\u011b. Doporu\u010den\u00ed zahrnuj\u00ed mix zdarma a placen\u00fdch \u0159e\u0161en\u00ed, jako nap\u0159\u00edklad nastavov\u00e1n\u00ed profilu Google My Business, zku\u0161ebn\u00ed doba G Suite a vytv\u00e1\u0159en\u00ed Youtube kan\u00e1lu. Google tak\u00e9 nab\u00edz\u00ed Grow with Google workshopy, kter\u00fdch se mohou podnikatel\u00e9 \u00fa\u010dastnit, aby se tak mohli d\u00e1le vzd\u011bl\u00e1vat na poli byznysu, o produktech Google a tak\u00e9 se dozv\u011bd\u011bli u\u017eite\u010dn\u00e9 rady, jak vlastn\u011b mohou tyto produkty vyu\u017e\u00edvat.Pro\u010d n\u00e1s to zaj\u00edm\u00e1.  Zam\u011b\u0159en\u00ed se na sektor mal\u00fdch podnik\u016f a z\u00e1rove\u0148 ve v\u011bt\u0161\u00ed m\u00ed\u0159e byla v\u017edycky v\u00fdzva pro spole\u010dnost Google. Produkty se mohou zd\u00e1t matouc\u00ed pro n\u011bkter\u00e9 vlastn\u00edky firem a jejich person\u00e1l t\u0159eba teprve za\u010d\u00edn\u00e1. Kim Spalding, mezin\u00e1rodn\u00ed produktov\u00fd vedouc\u00ed pro Small Business Ads ve spole\u010dnosti Google, p\u0159i\u0161la p\u0159ed n\u011bkolika lety, aby pomohla p\u0159enastavit p\u0159\u00edstup spole\u010dnosti ke spolupr\u00e1ci s mal\u00fdmi firmami. Na stran\u011b reklam Google vybudoval jeho p\u016fvodn\u00ed AdWords Express technologii pro mal\u00e9 firmy, spustil Chytr\u00e9 kampan\u011b minul\u00fd rok. Automatizovan\u00fd typ kampan\u011b m\u00e1 hlavn\u011b nab\u00edzet zjednodu\u0161en\u00e9 vstupn\u00ed body pro nov\u00e9 inzerenty do Google Ads. Local Services Ads, dostupn\u00e9 ve Spojen\u00fdch st\u00e1tech a Kanad\u011b, tak\u00e9 m\u00ed\u0159\u00ed na mal\u00e9 firmy. Samostatn\u00e1 aplikace je navr\u017eena tak, aby povolila ov\u011b\u0159en\u00fdm m\u00edstn\u00edm poskytovatel\u016fm slu\u017eeb v jist\u00fdch sektorech propagovat jejich byznys s reklamami v Google vyhled\u00e1v\u00e1n\u00ed skrze jejich aplikaci. Minul\u00fd t\u00fdden Google p\u0159idal nov\u00e9 firemn\u00ed n\u00e1stroje, co\u017e zahrnuje zejm\u00e9na @shortnames do \u00fa\u010dt\u016f Google My Business a spole\u010dnost tak\u00e9 prozkoum\u00e1vala a t\u00e1zala se mal\u00fdch firem ohledn\u011b potenci\u00e1lu u\u010dinit z toho placenou slu\u017ebu (nebo\u0165 samotn\u00e1 slu\u017eba trp\u00ed miliony fale\u0161n\u00fdch a spam seznam\u016f a v\u00fdsledk\u016f).                                                                                                                                                                                                                                                                                                                                                                                                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