[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.retpet.cz\/influenceri-a-propagace\/#Article","mainEntityOfPage":"https:\/\/www.retpet.cz\/influenceri-a-propagace\/","headline":"Influence\u0159i a propagace","name":"Influence\u0159i a propagace","description":"Reklamu pot\u0159ebuj\u00ed v\u0161echny firmy, kter\u00e9 se cht\u011bj\u00ed d\u00e1l rozv\u00edjet. V\u017edy byla jasnou volbou televize, pozd\u011bji i reklamy…","datePublished":"2019-08-04","dateModified":"2023-05-03","author":{"@type":"Person","@id":"https:\/\/www.retpet.cz\/author\/#Person","name":"","url":"https:\/\/www.retpet.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/6f4c870cee2491a38c4099d0d4506a73241091e099e5d57196b9728ac147d91e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6f4c870cee2491a38c4099d0d4506a73241091e099e5d57196b9728ac147d91e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"retpet.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.retpet.cz\/wp-content\/uploads\/img_a352193_w3765_t1566763752.jpg","url":"https:\/\/www.retpet.cz\/wp-content\/uploads\/img_a352193_w3765_t1566763752.jpg","height":0,"width":0},"url":"https:\/\/www.retpet.cz\/influenceri-a-propagace\/","about":["Zbo\u017e\u00ed"],"wordCount":393,"articleBody":"Reklamu pot\u0159ebuj\u00ed v\u0161echny firmy, kter\u00e9 se cht\u011bj\u00ed d\u00e1l rozv\u00edjet. V\u017edy byla jasnou volbou televize, pozd\u011bji i reklamy na soci\u00e1ln\u00edch s\u00edt\u00edch a dal\u0161\u00edch str\u00e1nk\u00e1ch, nap\u0159\u00edklad Youtube. V posledn\u00edch letech v\u0161ak m\u016f\u017eete vid\u011bt, \u017ee je mnoho zn\u00e1m\u00fdch osobnost\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch, kter\u00e9 za\u010daly propagovat r\u016fzn\u00e9 p\u0159\u00edpravky. Tito lid\u00e9 toti\u017e maj\u00ed \u010dasto v\u011bt\u0161\u00ed dopad, ne\u017e n\u011bjak\u00e1 reklama na Youtube.\t\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Je to z toho d\u016fvodu, \u017ee jsou bl\u00ed\u017e k lidem. Mohou se rozepsat, vyzkou\u0161et produkt a p\u0159ibl\u00ed\u017eit ho ka\u017edodenn\u00edm probl\u00e9m\u016fm. Nakonec se lid\u00e9 v\u00edce ztoto\u017en\u00ed s takovou osobou a produkt zakoup\u00ed. A nav\u00edc mnoho influencer\u016f nen\u00ed tak drah\u00fdch, jako placen\u00ed reklam. Bu\u010f je m\u016f\u017eete nal\u00e1kat na produkty zdarma, nebo p\u0159\u00edpadn\u011b placenou spolupr\u00e1ci.\t\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Probl\u00e9m t\u011bchto propagac\u00ed je pr\u00e1v\u011b d\u016fv\u011bryhodnost. Lid\u00e9 p\u0159est\u00e1vaj\u00ed v\u011b\u0159it strojen\u00fdm reklam\u00e1m a ukazuje se, \u017ee jsou n\u011bkter\u00e9 reklam opravdu velmi chyt\u0159e uzp\u016fsoben\u00e9. To je na tom je\u0161t\u011b hor\u0161\u00ed, jeliko\u017e se takov\u00e1 v\u011bc dostane na povrch a ztr\u00e1ty jsou velk\u00e9. Je t\u0159eba v\u011bd\u011bt, jestli si dan\u00e1 osobnost dok\u00e1\u017ee opravdu lidi z\u00edskat a chov\u00e1 se d\u016fv\u011bryhodn\u011b, ohodnot\u00ed v\u00e1\u0161 produkt na z\u00e1klad\u011b pravdy a bude to tak prezentovat.\t\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 D\u016fle\u017eit\u00e9 je i co propaguj\u00ed. Ji\u017e existuje n\u011bkolik p\u0159\u00edpad\u016f, kdy se na\u0161la fashion blogerka, kter\u00e1 vytvo\u0159ila reklamu na s\u00fdry, nebo na \u010dist\u00edc\u00ed prost\u0159edky. V takov\u00e9 chv\u00edli to zav\u00e1n\u00ed pouze t\u00edm, \u017ee tou\u017eila po n\u011bjak\u00e9m produktu zadarmo, aby jej nemusela kupovat. A tak nav\u00e1zala spolupr\u00e1ci. Tak ztrat\u00ed osoba odb\u011bratele, d\u016fv\u011bryhodnost a pravd\u011bpodobn\u011b upadne z\u00e1jem o v\u00e1\u0161 produkt, proto\u017ee bude nav\u017edy spojen s takov\u00fdm podvodem.\t\t\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Je t\u0159eba si proto i hl\u00eddat, zda-li navazujete n\u011bjak\u00fd kolaborace s osobami, kter\u00e9 se v dan\u00e9m oboru vyznaj\u00ed. Pot\u00e9 dok\u00e1\u017e\u00ed l\u00e9pe vysv\u011btlit filosofii va\u0161\u00ed zna\u010dky a naopak d\u016fv\u011bryhodnost stoupne. Pokud tedy chcete reklamu, kter\u00e1 v\u00e1m p\u0159inese z\u00e1kazn\u00edky a v\u00edce pen\u011bz, nezapom\u00ednejte myslet dop\u0159edu.                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Influence\u0159i a propagace","item":"https:\/\/www.retpet.cz\/influenceri-a-propagace\/#breadcrumbitem"}]}]